fluorescent colorants

Fluorescent pigments — also referred to as neon pigments — produce colors that appear significantly brighter than conventional pigments under the same lighting conditions. This is because they absorb UV and short-wavelength visible light and re-emit it as visible fluorescence, adding emitted light to reflected light. The result is a color intensity that standard pigments cannot achieve through reflection alone. Kolortek's fluorescent pigment series covers a range of neon colors for use in printing inks, coatings, plastics, cosmetics, and specialty applications.